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Marketing The Worm FarmEbook distribution can be a combination of personal passion with a hint of marketing basics. The Internet is filled with knowledge consumers. No other time in history has made it so easy to investigate issues once relegated to professors or other experts in their field.
Consumers can go online every day and access the latest in customized news stories, sports, weather and then access an online encyclopedia to learn more about the first guy that played the Maytag Repairman in commercials or the current shortstop for the Chicago Cubs.
Each consumer has a differing idea of what constitutes good knowledge. For instance you should not assume a knowledge-based consumer would be disinterested in learning more about worm farming simply because it is a niche market.
The truth is the Internet may be the perfect location to market your knowledge-based ebook.
Let's follow this logically. In the village, town or city where you live you are the only worm farmer you know. You haven't had anyone ask how to start or manage a worm farm so you draw a conclusion that infers no one is interested in worm farming.
In a municipality fifty miles down the road there is a couple interested in what it takes to develop a worm farm. You could help them, but they don't know you “ and you don't know them.
Now, you could live a happy life managing your worm farm or you could help others get started in the business of worm farming through an ebook filled with your experiences in the field.
The end result is you suddenly have access to a worldwide audience who may seek you out because they can't find material suited to the establishment of a worm farm anywhere else.
Your work may not be a best seller, but it can work to drive visitors to your site and can assist them in learning more about something you excel at.
The knowledge-based ebook can be a marketing tool to help motivated knowledge consumers locate your site and check out the variety of information, products and services you may be able to offer.